↓The [American Airlines rebranding](http://www.vanityfair.com/online/daily/2013/01/analyzing-american- airlines-disastrous-redesign). (See also the hilarious [comments by Massimo Vignelli](http://www.businessweek.com/articles/2013-01-18/q-and-a-original- american-airlines-designer-massimo-vignelli-on-the-redesigned-logo), designer of the original logo.) Why do all new logos have a faux-3D gradient on them? I think the post-Rand UPS logo started that trend. Also, doesn't the new eagle head bear an uncanny similarity to a [#12 scalpel blade](http://www.excelta.com/product_categories/scalpels/products/12-scalpel- blade)?
↑The [Swedish 7-Eleven rebranding](http://www.fastcodesign.com/1671683/rebranding-7-eleven-with-a- bold-retro-nostalgic-style). Fantastic and clean.