↓The American Airlines rebranding. (See also the hilarious comments by Massimo Vignelli, designer of the original logo.) Why do all new logos have a faux-3D gradient on them? I think the post-Rand UPS logo started that trend. Also, doesn’t the new eagle head bear an uncanny similarity to a #12 scalpel blade?
↑The Swedish 7-Eleven rebranding. Fantastic and clean.