And the award for this month’s most ingenious new food product goes to… Tropicana Trop50. Spotted today at the grocery store. It’s orange juice, diluted 1:1 with water (plus a few chemical additives) and sold at a higher price in a smaller container—get this—as a “light and healthy” alternative to actual OJ. Because, you know, oranges are a leading cause of obesity and ill health.