Film is far from dead and is mak­ing a ‘sig­nif­i­cant’ come­back this year, espe­cially among ‘young pro­fes­sion­als’, accord­ing to Kodak’s US HQ head­quar­ters. After sev­eral years of ‘double-digit decline’, Kodak tells us that cer­tain black & white films are buck­ing the down­ward trend in demand among pro­fes­sional pho­tog­ra­phers in West­ern Europe and the US.

—Reports from young pro­fes­sional pho­tog­ra­phers in par­tic­u­lar sug­gest that film is ‘in vogue’ once again, accord­ing to the firm. The stu­dent mar­ket has helped buoy sales, which, Kodak asserts, ‘may be even a lit­tle bet­ter’ than last year.Ama­teur Pho­tog­ra­pher Mag­a­zine, Novem­ber 6, 2008