“Market research had shown that Millennials wanted food to deliver an experience, not just energy, and the company was searching for an innovation that their customer base would talk about with friends.”Sarah Yager, “Doritos Locos Tacos,” The Atlantic, July/August 2014
I hope I never have to contend with the full Taco Bell “experience.”
Great news! But they’d better hurry—I’m tired
of eating at Chipotle.
And the award for this month’s most ingenious new food
product goes to… Tropicana Trop50.
Spotted today at the grocery store. It’s orange juice,
diluted 1:1 with water (plus a few chemical additives) and sold at
a higher price in a smaller container—get this—as a
“light and healthy” alternative to actual OJ. Because,
you know, oranges are a leading cause of obesity and ill
A few fascinating things I’ve learned from Dan
Koeppel’s op-ed, “Yes, We
Will Have No Bananas”:
- Bananas travel thousands of miles, rather than hundreds, and
spoil in weeks, rather than months, yet they cost half as much as
- Americans eat as many bananas as apples and oranges
- Bananas became popular in North America only after aggressive
- Despite the existence of more than 1,000 varieties, bananas in
the US are all the same: the Cavendish.
- The Cavendish is inferior in taste to the banana our
- Reliance on a single variety of banana will eventually result
in another widespread crop destruction due to disease.
Bananas in Egypt were different—and grown locally along
the Nile, no less. Now I feel guilty for calling them “weird
Readers of food literature are familiar with the dangers of
monoculture. It’s a shame that the industrial-age techniques
we developed to make food cheap and accessible to everyone have
also brought us inferior taste, reduced nutritional value, and
increased susceptibility to disaster.