“Market research had shown that Millennials wanted food to deliver an experience, not just energy, and the company was searching for an innovation that their customer base would talk about with friends.”Sarah Yager, “Doritos Locos Tacos,” The Atlantic, July/August 2014

I hope I never have to contend with the full Taco Bell “experience.”

July 22, 2014 July 22, 2014 food by Scott No Comments

Great news! But they’d better hurry—I’m tired of eating at Chipotle.

July 29, 2009 July 29, 2009 food by Scott 2 Comments

And the award for this month’s most ingenious new food product goes to… Tropicana Trop50. Spotted today at the grocery store. It’s orange juice, diluted 1:1 with water (plus a few chemical additives) and sold at a higher price in a smaller container—get this—as a “light and healthy” alternative to actual OJ. Because, you know, oranges are a leading cause of obesity and ill health.

March 19, 2009 March 19, 2009 food by Scott 7 Comments

A few fascinating things I’ve learned from Dan Koeppel’s op-ed, “Yes, We Will Have No Bananas”:

  • Bananas travel thousands of miles, rather than hundreds, and spoil in weeks, rather than months, yet they cost half as much as apples.
  • Americans eat as many bananas as apples and oranges combined.
  • Bananas became popular in North America only after aggressive marketing.
  • Despite the existence of more than 1,000 varieties, bananas in the US are all the same: the Cavendish.
  • The Cavendish is inferior in taste to the banana our great-grandparents ate.
  • Reliance on a single variety of banana will eventually result in another widespread crop destruction due to disease.

Bananas in Egypt were different—and grown locally along the Nile, no less. Now I feel guilty for calling them “weird bananas.”

Readers of food literature are familiar with the dangers of monoculture. It’s a shame that the industrial-age techniques we developed to make food cheap and accessible to everyone have also brought us inferior taste, reduced nutritional value, and increased susceptibility to disaster.

July 8, 2008 July 8, 2008 food by Scott 4 Comments