west elm

The lat­est trend in home fur­nish­ings is cater­ing to the whims of my gen­er­a­tion, which is appar­ently look­ing for quirky, mod­ernish design and extremely low quality.

First, there was Ikea. But now there is a bevy of com­peti­tors: Muji (a Japan­ese com­pany), West Elm (a Pot­tery Barn spin­off), and now CB2 (a Crate and Bar­rel subsidiary).

War­ren Shoul­berg, an indus­try expert, says of CB2: “Even­tu­ally they trade up. It’s still dis­pos­able, but at a higher price point.”

Wow, what could be bet­ter than that: dis­pos­able fur­ni­ture at a non-disposable price point?!

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November 28, 2007 November 28, 2007 archives by Scott [permanent link]