snappy slogans

Mass­a­chu­setts exca­va­tors J. Derenzo and Com­pany have a won­der­ful slo­gan painted (yes, painted) on their trucks: “We move the earth.” I like how it first sounds philo­soph­i­cal, or even Archimedean, when in fact it is meant to be inter­preted literally.

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August 18, 2006 August 18, 2006 archives by Scott [permanent link]