Let’s be clear: every­one hates the new North­west Air­lines logo. The super­po­si­tion of the com­pass arrow, the “N”, and the “W” was a really great idea.

Bril­liance. Lan­dor Asso­ciates, 1988	Total crap. True­Brand, 2003

But that’s old news. I didn’t think much of it until some­one last week­end sug­gested that I look at the right side of the new liv­ery design. Sure enough, the com­pass nee­dles point northeast. As they say on the Inter­net: like, WTF?